I was invited by Emma of Miss Bush Bridal to come to the shop on a Saturday to shoot a ‘docu’ style day in the life of Miss Bush. Emma was clear that I could go where I pleased and as long as customers were in agreement shoot what ever I wanted. I have to be honest, I was a little nervous, especially when I found out there was a total of 21 bridal appointments. I had visions of a packed store, lace tulle and organza flying through the air, disagreements over who was trying which dress on first, stressed out brides and harassed staff. Holy mother of the bride!
What I actually witnessed was an efficient appointment system, customers being greeted promptly by courteous and knowledgeable staff (who seemed to know the collections like the back of their hand), and excited and maybe a little apprehensive brides with their friends or mums being gently guided in a calm and orderly atmosphere. All terribly dignified and congenial.
Bridal boutiques are by nature terribly private, heaven help the person who spoils the surprise about the dress and so therefore this was a pretty tricky task! I want to thank the staff for letting me get in their way – constantly, and the lovely brides for letting me photograph them. For those who wish to see their dress photographs do please get in touch for the password to a private gallery.
Just imagine the years of experience and skill in the hands of Miss Bush senior.